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How Tim Ferriss found product-market fit for “The Four Hour Workweek”
Pattern Breakers
How to Get Real About Customers
The idea of getting real about customers is important to founders, says Amitai Etzioni. "If you connect with someone real, you connect with humanity more likely than if you just try to design it for some abstract persona that you don't have any empathy for," he says. The book's title and subtitle were tested on Google AdWords even though they didn't know these people directly.
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