S2 E64 - 5 Marketing Trends To Improve Brand Engagement | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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ABM and Account-Based Experiences
Account-based marketing, huge buzz term, very big trend in budget line items over the last several years and continues to grow. ABM tends to revolve a lot around things like list building and targeted outreach; ABX really focuses on intent piece. If we're only going to market with low funnel content, offers related to buying our services, we're going to fall on a lot of deaf ears.
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