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Revolutionising eCommerce with the Blockchain, Web3.0 and NFTs with Dimitri Nikolakakis

Entrepreneurs on Fire

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How Does Blockchain Technology Impact Brands?

Mitri: The impact is kind of two-sided. On the one hand, it improves the retention and the customer lifetime value. And then on the other hand, right? So because there is that scarcity of these passes and all the customers are trading them, those passes will have a floating value on the secondary market. That's how it impacts the customer acquisition cost and actually helps brands acquire new customers.

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