Design Better cover image

Jae Park: Designing a new generation of vehicles at Ford, and why friction matters in the creative process

Design Better

00:00

Ford's EV Pivot: Affordability and the Adoption Valley

Jae describes Ford's strategic pivot away from high-priced EVs toward affordable platforms, battery trade-offs, and the 'valley between disruptions' in EV adoption.

Play episode from 18:50
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app