How to Shift the Needle and Get Sales in Your First Year in Business

It's just on the first sale, not the ongoing kind of subscription. Is that how it works? Correct. We do use it now as like we see our really strong affiliates, we'll go to them and do other partnerships with them. So yeah, absolutely. And so for you, like this is the in those early days, that first year in business, that's primarily what you're doing to shift the needle and get sales. I also read you were doing kind of like, I do live every day and doing like kind of pre orders and things like that. Was that shifting the needle or do you think that was more building community? Yeah, I'd say more in 2022

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