Stop Selling Content, Sell Outcomes

In this episode, I dive into my top five priorities that will fuel your membership success in 2026.

I share the key actions and mindset shifts that every membership owner, whether just starting out or looking to scale, should be focusing on to ensure lasting growth.

From getting a grip on your numbers to embracing a results-driven approach, experimenting more, and building the right support network, I break down practical, proven advice to set you up for an amazing year with your membership business.

In this episode:

1. Why is understanding your numbers and KPIs so essential for sustainable membership growth, and how do you get started?
2. How has the value of content changed, and why should you stop positioning your membership as just a library of resources?
3. In what ways can diversifying your offerings safeguard your membership business and better serve your audience's evolving needs?
4. Why is experimentation, as well as surrounding yourself with the right support network, key to overcoming industry changes and staying ahead in 2026?

Thank You For Listening

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Key Quotes & Takeaways:

"You can work hard all year bringing in 120 new people over the year, and you'll end the year with pretty much no increase in your member base. Because that 8% churn rate that maybe you don't realize is 8% will mean that you are just hemorrhaging as many members as you're attracting."

"People want certainty. People like being sold proven formulas. That's why a lot of dodgy Internet marketers do so well, because they stand up there and say, you know what, I've got this proven formula. You just do this, then this, then this and this and you're guaranteed results. And yeah, that guarantees not worth the paper it's printed on."

"We bring you that community, we bring you that accountability, that place that you can go to that is safe for you to vent about that problem member and get a little bit of advice for you to admit, you know what, I'm stuck. I've tried all these things and they have not worked."

"But more importantly, you have the room to be in. You have the community that will give you that support network, that will give you the sounding board, that will cheer you on and pick you up, give you their experiences, give you the benefit of their knowledge, share what they're doing and work together to ensure that 2026 doesn't just see one or two of us growing our memberships. 2026 sees us all growing and thriving."