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Episode 1: "The Mysterious 5%" with Mitch Joel

Disruptive Influence with Jeff Abracen

CHAPTER

Navigating Music, Marketing, and Modern Identity

This chapter examines the intersection of music, technology, and artistry through discussions sparked by the completion of a Beatles song. It explores the challenges of authenticity in music creation and the evolving landscape of marketing in a digital age, emphasizing the importance of storytelling and genuine consumer connections. Additionally, the narrative highlights the complexities of brand identity, consumer behavior, and the role of marketing professionals in adapting to cultural shifts.

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