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AI Features as an Acquisition Tool or Retention Tool
Do any AI solutions, point solutions live outside of platforms? And then as part of that, do platforms think of AI features as a retention tool or an acquisition of your customers mechanism? If you look around at what's happening here is that features are getting commoditized extremely quickly. So I will know they're not there. They're not they're not a retention tool. Why are they? Why are they a retention tool if they're commoditized?