David Kelley on the Design Abilities of Creative Problem Solvers
Creative Confidence Podcast
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Can Design Thinking Be Used to Solve a Huge, Wrong Problem?
Design thinking can be used to solve even a huge, wicked problem like the state of the economy in a small town. If you go away from solving the problem to finding a non obvious need that people have right thent or there, or to whatever market they could sell to, thenthen you have a chance. Yury Fedorov: We're betting on that quite a bit.
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