#67: NEW—A Sales Framework for People Who HATE Selling
Marketing Made Simple
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How to Position Your Customer the Hero of the Story That's Right?
The all nigne tool basically practices, helps you practise the sales pitch. Red is the problem, purple is the solution, brown is the bridge, yellow is the the negative stakes, blue is the positive stakes, and green is the the call to action. What's beautiful about that is you can actually write a salese male, or you can give a speech,. And you can make sure that that text is going to invite people into a story. When i look at somebody's email, or i look at anymale i'm writing, i start looking in color. I don't even have to put the colors round. I just go, there's not enough red here. The blue
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