16min chapter

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#151 How Data Science Can Sustain Small Businesses with Kendra Vant, Executive GM Data & AI Products at Xero

DataFramed

CHAPTER

The Importance of Data and Metrics for Small Businesses

This chapter discusses the significance of data and metrics for small businesses, including cash flow, cost of goods sold, and payroll obligations. It explores the challenges of analyzing and benchmarking small businesses, the diversity among them, and the need for effective financial management. The chapter also highlights the role of data analysis in specific sectors and the use of software platforms to access expertise and opportunities in the small business ecosystem.

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