Richard Branson: How I Found My Voice
Intelligence Squared
00:00
The Bold Beginnings of Virgin Airways
This chapter explores the creation of Virgin Airways, sparked by a personal journey to reach home. Through humor and clever strategies, the speaker narrates the challenges faced in launching their airline and establishing a fun brand identity. The chapter highlights the innovative spirit that helped Virgin Airlines break away from conventional airline norms and create memorable experiences for passengers.
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Transcript
