Reflections on Cannes Conference and AI Impact on Advertising

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The chapter delves into the speaker's experiences at the Cannes conference, discussing interactions with companies and individuals, humorously recounting various incidents, and exploring topics such as audience forgiveness, Twitter revenue, ROI opportunities for smaller brands, male and female leadership styles, and the impact of AI on the media planning sector within the advertising industry.

Scott shares his thoughts on the new “Netflix Houses” and why he thinks Netflix has some of the most valuable IP in the entertainment industry. Then Scott talks about his experience at Cannes Lions and what the festival has demonstrated about the state of the advertising industry.

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