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14min chapter
Not Bringing on New Clients? It’s Because You’re Playing Office [Episode 269]
The Perfect RIA
Marketing Realities for Client Acquisition
This chapter challenges the misconception that professional aesthetics alone drive client acquisition, stressing the need for genuine communication and addressing client needs. It explores the timelines of marketing efforts, advocating for consistency and a structured approach to social media that emphasizes value delivery. Additionally, the discussion highlights the importance of niche marketing, selecting a profitable target market, and the need for clear expectations to enhance business growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode