How Do You Know When You Don't Have It?

Jamie McCall and Phil Jacob sent the time you know really believed in that kind of model too. But even though we got to that brief and we sort of knew what we wanted to say and we had a point of view and we were getting good ideas, nothing felt quite it yet. And it didn't feel like we bottled that energy in the perfect way. How do you know when you've got it or how do you know that you don't have it? It's such a question I think everyone has such a good feel for this brand and knows what it should say in their bones Like we don't test I think everyone knows that. So it is feeling and and when we get