7min chapter

The Fort cover image

#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire

The Fort

CHAPTER

Maintaining Brand Integrity

This chapter focuses on the significance of upholding brand integrity while launching new products and making strategic choices. It emphasizes the concept of a 'brand house' as a framework for guiding decision-making, aligning team members, and balancing intuition with data-driven insights.

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