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#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire

The Fort

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Maintaining Brand Integrity

This chapter focuses on the significance of upholding brand integrity while launching new products and making strategic choices. It emphasizes the concept of a 'brand house' as a framework for guiding decision-making, aligning team members, and balancing intuition with data-driven insights.

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