Memorable Advertising Strategies in Super Bowl Commercials

The big game didn’t live up to the big billing, but there was plenty to take in during commercial breaks and halftime.

(00:14) David Meier and Dylan Lewis discuss:

- HIMS taking a big swing at the weight-loss industry, trying to seize a tight window for acquiring customers that want GLP-1 drugs and shift public opinion on them.

- Dunkin’ and Starbucks taking very different approaches for morning coffee drinkers.

- McDonald’s lackluster Super Bowl ad and earnings results.

WSJ article on HIMS: https://www.wsj.com/health/pharma/hims-super-bowl-ad-spotlights-weight-loss-drug-copycats-as-clock-ticks-on-their-business-3a225c5c

(21:35) Robert Brokamp and Alison Southwick continue their conversation on 401ks and how you can get yours in better shape.

Companies discussed: HIMS, LLY, NVO, SBUX, SKX, MCD

Host: Dylan Lewis

Guests: David Meier, Robert Brokamp, Alison Southwick

Producer: Ricky Mulvey

Engineers: Rick Engdahl

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