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274 - Everything You Want To Know About PLG | Kyle Poyar

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Is There a Specific Type of Company Where You Need a P L G Strategy?

Sally Kohn: Is there a specific type of company where p l g becomes a more obvious motion? She says if you're selling to developers or developers or cor constituency around your product, i need a pealg strategy. Kohn: vira products, or products with any sort of viral loop, aren't going to be amazing for p l g. The next generation of security winners are companies like sneak that have realized lopers are actually a huge constituent in security.

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