Embracing the Messy Middle in Content Creation

In this chapter, the speaker opens up about their feelings of stagnation in content creation and the importance of authenticity. They reflect on a revealing conversation with their husband and explore collaborative opportunities with other creators, sparking new inspiration and ideas.

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Have you ever had an idea that you knew had only a 1% chance of working... and you chased it anyway?

This episode is that story. 🎥✨

What started as a spontaneous mention on a podcast turned into a one-minute pitch, a full-blown vlog, a custom merch drop, and a mission to prove that ideas only matter if you execute on them.

In this behind-the-scenes solo episode, I walk you through:

The messy middle of building something new—and not knowing how it’ll turn out
Why I created a 60-second video pitch for My First Million (and how I planned every frame)
How I chose a business to feature, crafted a story, and built a strategic hook
The mindset shift from perfection to experimentation
The logistical dance of vlogging, storytelling, and honoring someone else’s business
Why your million-dollar idea isn’t just the idea—it’s what you do with it

And yes… I even printed a custom sweater as part of the pitch. 🎁👕

This is one part content strategy, one part personal reinvention, and 100% proof that even if your idea doesn’t “work”—it can still move you forward.

I hope this inspires you to chase your idea too. Because if it matters to you, it's worth doing.

Click >>PLAY<< to hear all of this and:

[00:01] A Duffy boat, a divine idea, and a nudge from JD

[00:04] The inspiration from the My First Million podcast

[00:07] Creating a one-minute video for a 1-in-a-million chance

[00:10] The storytelling dilemma: who is this video really for?

[00:13] Nailing the voice of the story: execution over documentation

[00:16] Behind the scenes: choosing the business, logistics, and filming

[00:19] Why I created a custom sweater and a surprise landing page

[00:22] What makes this project meaningful—beyond the outcome