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#19 - Prof. Robert Adam, Robert Adam Architecture: Time and Architecture, Myths & Misconceptions about Modernity, the Value of Beauty & Classical Architecture

The Aesthetic City

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The Importance of Listening to People

I think there's a huge opportunity, actually, for developers to earn money by just listening to what people want. The only problem is really when it comes to people voting politically, I'm afraid that economics and other social and legal issues actually take over. As architects, never design is, we elevate our souls. Of course, it affects people very much - but they don't understand the process. They just want to buy a nice house. And they just want to live in a nice place. So everyone knows that, but the length of time it takes to do it is outside most political cycles anyway. It's politically, it's quite a problem. Yeah, I can imagine.

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