2min chapter

Behind the Brand with Bryan Elliott cover image

Alex Hormozi | Listen to This if You Want to Be a Millionaire in Business | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

What's That Line Like?

For us, the values that we have at acquisition not common. We look for unimpeacheble character, sincere candor and competitive greatness. Most people flunk the first one, so we don't have to really look for the other two. In business because it is a hard game, there will be hardship. And so it's just a question of when, not if.

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