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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
The Disruption of Glasses
I was producing glasses where people were living less than $4 a day, but on the same production lines were some of the biggest names in fashion. Every brand is a promise that something you're paying for will be reflected in a positive customer experience. Once customers feel like they're not getting that payoff, they become dissatisfied. Any category that starts insulating itself from the user's experience becomes a category ripe for disruption.
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