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AI Won’t Replace GTM Teams. But This Might. Patrick Spychalski, Co-Founder of The Kiln, on Building GTM Systems That Scale

Follow the Gradient

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Navigating Entrepreneurship and Modern Marketing

This chapter details the speaker's unexpected venture into entrepreneurship through collaboration at a startup and their subsequent pivot to creating a promotional YouTube channel. It examines the challenges of traditional outreach methods in an oversaturated market and emphasizes the necessity for creative and genuine relationship-building in marketing strategies. Additionally, the role of AI in enhancing human efforts within marketing is explored, highlighting the importance of thoughtful integration of technology.

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