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398: ‘You’ve Never Seen Email Like This Before’, With John Moltz

The Talk Show With John Gruber

CHAPTER

Apple's Immersive Content Offerings and Marketing Strategy

Exploring Apple's Vision Pro and the lack of diverse content releases, this chapter critiques repetitive immersive videos and discusses a unique visual effect challenging traditional cinematic language. It delves into the debate on releasing a product as a developer kit and highlights a high-end product's limited initial sales potential, emphasizing the balance between generating hype and delivering value.

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