MM: Brand and Customer Role in Healthcare Marketing with Don Stanziano, Chief Marketing and Communications Officer at Geisinger
Outcomes Rocket
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I'm a Patient in This and I'm Making a Decision of Where to Go or My Doctor Referred Me
A lot of the services in health care require a referral from a provider or you know your under-attreatment plan. It's through those relationships that they're making decisions about where to send their patients for the next level of care. "We have to be trusted we have to have relationships with them and also have to be easy to use"
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