4min chapter

Let’s talk ABM cover image

65. Customer Lifecycle ABM

Let’s talk ABM

CHAPTER

Managing a Global ABM Team with Diverse Focus

The chapter explores the difficulties faced in overseeing a global team for ABM, with team members across different regions and varying levels of focus on ABM activities. It discusses the impact of divided attention on execution speed but also emphasizes progress in program development and growing interest in ABM within the company.

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