65. Customer Lifecycle ABM
Let’s talk ABM
Managing a Global ABM Team with Diverse Focus
The chapter explores the difficulties faced in overseeing a global team for ABM, with team members across different regions and varying levels of focus on ABM activities. It discusses the impact of divided attention on execution speed but also emphasizes progress in program development and growing interest in ABM within the company.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
