7am cover image

The Bureau of Meteorology: Chaos at the forecaster

7am

00:00

Brand Repositioning - What's the Difference?

Rick Steves: Neither the environment minister, Tanya Plibersek, nor her office was aware that the agency was about to launch this entirely controversial brand edict. He says they were caught off guard and demanded a briefing from the higher ups at the Bureau of Meteorology. "The response from senior Bureau managers was cagey and unsatisfactory," he says.

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