4min chapter

The Knowledge Project with Shane Parrish cover image

#104 Nir Eyal: Mastering Indistraction

The Knowledge Project with Shane Parrish

CHAPTER

Hooked - The Only Case Study in the Book

Hooked was about stealing the secrets of social media company so that the rest of us could use it. The book, just to put this in perspective, hoohed, how to build had performing products came out in two thousand fourteen. An addiction is a pathology. You would never want to build an adictive product. That's stadistic. And o just because a product is potentially addictive, doesn't mean it addicts everyone, right? We all have a glass of wine with dinner, a beer with lunch. Single digit percentages of people are addicted to social mediums like Twitter and Facebook. So i think the right way to approach this is to have legislation. I'm for legislation

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