20min chapter

The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 785: The Playbook for Going Upmarket with Stripe's CBO, Jeanne Dewitt Grosser, and Checkr's COO, Lindsey Scrase

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

Navigating the Transition to Enterprise Markets

This chapter examines the crucial transition for startups from focusing on early adopters to engaging enterprise clients. It highlights the indicators for this shift, necessary internal alignments, and strategic adjustments required for effective market penetration in the enterprise sector.

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