Building Your Brand Voice with AI and Molly Mahoney
The DigitalMarketer Podcast
Introduction
Mark DeGrasse: Content without a content marketing strategy is an expensive mistake. That's why you need Digital Markers' content master's certification. Molly Mahoney, the founder and CEO of the Prepared Performer, will be our guest. We'll talk about human focused, high converting content with AI.
In an ocean of AI-driven content, how do you find your unique voice and identifiable personality that ensures your message doesn't get lost at sea?
Molly Mahoney is The Prepared Performer and she's sharing the wisdom of articulating your own unique character attributes (at least 20!) before you start feeding your AI chatbot prompts and coming up with new content.
There's a wonderful method to Molly's madness that involves the Quesadilla of Awesome and an intentionally misspelled acronym that will force you to check in with what you stand for as a brand so that when your content is reflected back to you, you'll know right away whether it is on point or not.
TDM host Mark De Grasse and Molly also share on how to prevent Chatbot hallucinations, embrace AI's personality quirks, and the frameworks you need to be a better content writer.
From awesome quesadillas to banana phones, there are ways to create content and community in quirky ways that set us humans apart from our artificially intelligent digital doppelgängers. Creating magic starts here.
Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics.
Learning how to perform better in business begins with performing better in front of others. Elevate your Awesome Podcast with Molly Mahoney and The Prepared Performer team.
Key Takeaways:
02:00 How does Molly make her AI content more human?
02:40 What is the Quesadilla of Awesome?
07:00 Making a list of 20 things that make you a uniquely awesome human being
08:10 How to appreciate yourself with the SAAVE acronym
12:00 Creative AI prompts once you've articulated your uniqueness
15:40 Creating a character before you create your AI content
16:50 Making an emotional connection with your AI content
19:30 How to prevent Chatbot hallucinations
20:40 Being patient with your AI prompts
26:00 Creating random content with AI
27:00 Banana phones!
32:00 The low risk associated with trying out ideas using AI chatbots
Connect with Molly Mahoney:
Instagram (and the Free Gifts Molly mentions) - Molly Mahoney * Video * Organic Social * Sales * Gen AI (@thepreparedperformer) • Instagram photos and videos - https://www.instagram.com/thepreparedperformer/?hl=en
Website - the Prepared Performer - https://www.thepreparedperformer.com/
YouTube - The Prepared Performer - https://www.youtube.com/user/ThePreparedPerformer
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LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
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Mentioned in this episode:
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