
S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
JUST Branding
00:00
Navigating Brand Creation and Leadership
This chapter explores the journey from designer to team leader in brand creation, highlighting the need for authenticity and emotional connections in branding. It outlines a strategic approach to brand development that combines analysis of company and market conditions, fostering creativity, collaboration, and a culture of innovation.
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