The Importance of Branding in Study Design

The question of transfer and generalizability is one of the biggest challenges because you're absolutely right. The lesson I took from that study really wasn't about the expertise of the students. It was about the different content and presentation from the expert instructors. And so what I'm foreseeing is, you know, the exploration of more ways that we can bring the CTA into these experiments where it is the intervention that we're actually testing.

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