A lot of people, they don't have intumme on because stupid. And that's where it gets interesting, to look at companies and see what's driving that sort of decision making. You no ave a company like, say, microsop, for example, that achieved dominance in the consumer space by virtue of network effect which emanated from the enterprise side. But they started thinking they were good at consumer products, so they would make these consumer products that had no chance in the market place. The real killer is the fall on question as, why do you think they did that ye?

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