Do Sonic logos actually work?
The Hustle Daily Show
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The Importance of Sound in Branding
Mark O'Mara: Why do you think so few companies branding actually works? He says it's one of those things where when something becomes cool, everybody starts doing it. "When are people going to realize that doing something that's really like high tech and without lyrics?" he asks. 'It probably costs more money to do and makes you feel better, but it might not be better than just doing what people were doing in the 80s, 70s and 60s.'
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