The Reality of UFC and Bellator Content

Francis is going to generate a lot of attention for PFL when he ultimately fights, probably. There's not enough of an audience for any of those brands to meaningfully siphon traffic from the UFC. If I have a choice between making a post about Conor McGregor's new Netflix documentary or tape study on some amazing up and coming guy in PFL that like, you know, that guy will eventually become champion, but there's my tape study. And that one is so much harder to do and there's so much more work and that piece was so much more interesting. That is how decisions are made.