eComFuel cover image

The Psychology Behind Powerful Cold Emails

eComFuel

00:00

How to Avoid Link Shy Emails

Loss aversion is the strongest driver in human psychology. Don't let people enjoy their Friday night barbecuing. Remind them that their business is on the cusp of a cliff and just drive that knife. People are pretty linked shy these days. Do away with decision fatigue - links are like infinite decisions.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app