How to Find New Differentiators

Delta added flights with no assigned seats, just like southwest did. Southwest was totally based on popularity of routes at certain times and limited availability. This went on and on for the ten key differentiators southwest had on all the other airlines. And as delta copied each one, they did maybe 80 % as well - this ended up in a terrible product. It's tough to copy something if it's in your d and a my advice to on running would be to build their entire process around it,. That way it won't be very portable. Lots of start ups and strategies are blurring together. We've got enough crabs.