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The Importance of Repeating Micro Relationships
David Frum: How do you know that two people, that could be you and your customer, are engaged in an ethical enterprise? And the answer is you both do it voluntarily, so there's no compulsion and force. He says as long as the system is set up so that your customer has a choice and so does your suppliers, you have to conduct yourself in an ethical manner to succeed. But he also argues that competent people who are conscientious about their business success will not exploit guilt for things they've done wrong.