The Jordan Harbinger Show cover image

414: Jonah Berger | How to Change Anyone's Mind

The Jordan Harbinger Show

00:00

The Balance Between Familiarity and Novelty in Advertising and Choices

This chapter delves into how repeated exposure to brands influences consumer preferences and comfort. It highlights the interplay between familiarity, novelty, and the desire for a unique identity in our choices.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app