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Archive - Kat Thomas & Josh Holley | BPN's Retail Expansion Strategy

The Nick Bare Podcast

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Hybrid Athletes Challenge the Industry

The performance in Central Market and the products they're grabbing for sort of confirms what we've had our head down building for the last 10 years or so. The really interesting thing about VPN is we have built out every aspect of the business to support direct-to-consumer. Retail doesn't come with that customer success component per se. So, you can build your book of business without actually having to use field marketing teams on the ground. And then your operations changes rather than having to pack over 30,000 orders a month. It changes to where people are taking pallets, they're labeling it, they're putting on a truck,. They wave goodbye and then you invoice them and it's

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