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The SaaS Sales Playbook: $1M to $10MM ARR with Kevin "KD" Dorsey, Practice Lead: Revenue Leadership at Winning by Design

The SaaS Revolution Show

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Recurring Revenue Comes From a Revenue

SAS founder says early companies tend to not focus on enough churn. If you have a high churn, getting to $10 million takes a lot longer than if you have net negative churn. So the first is making sure that you understand what impact means for your customers. Then we work backwards from there of knowing your average deal size.

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