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Selecting Your Site Based On Location & Price Alone Is Dumb AF

WTF Gym Talk

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The Importance of Location and Cost

The location and the cost of the site are two important factors, but they can't be the only ones. For example, if we study the analytics of a planet fitness in the area and you want to set up shop near them because you have customers that look exactly like their customers, okay, you can create a business case around that. That's how we determine and we rate a site, whether it's an ideal site for that business.

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