0320: Harnessing User Feedback- Refining Game Design with John Li
Game Dev Unchained
00:00
The Rise of E-Commerce in the Mobile Games Industry
The games industry is very data-driven, just as it is in the mobile games industry. We're taking a step back and spending more money on products that people don't want. I see a lot of sort of messaging testing on the e-commerce side to great effect. There's a big opportunity in games for game developers to be doing more message testing with their target audience.
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