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4min chapter
The Future Of Content In An A.I. World (#118)
Marketing Against The Grain
The Future of Content Marketing
The internet will run on hits and people will gravitate towards brands with like unique personalities. YouTube shorts and TikTok and podcasts don't favor a brand. That's not where brands are going to be able to show up. You have to build community around your creators, which will then become the community of your brand.
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Listen to the best highlights from the podcasts you love and dive into the full episode