It’s Always About the Forecast
Motley Fool Money
Advertising Shifts and Market Performance
This chapter explores the evolving landscape of the advertising market, particularly the impact of connected television in a cookie-less environment. It contrasts the optimistic outlook of a leading ad tech firm with broader industry concerns while discussing Airbnb's mixed earnings report and Celsius's impressive growth in the beverage sector. The chapter highlights how strategic partnerships and international expansion are driving success for Celsius, setting the stage for future developments in 2024.
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