How to Lose Fat

ashley foss: I wish we would have done like a two hour podcast now, because there's so many bore things i want to talk about. So if you just type in my first name and last name, should be, obviously, that's my twitter handle,. And then be one of the top results on linked on. Would love to connect with people on social media.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

The old framework of the buyer’s journey is broken.

Customers expect more access than ever to educational, engaging content at every stage of their decision-making.

Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime.

As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team.

She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.

Show Topics