Delivering a Personalized Shopping Experience with AI
Cold Call
The Craziness Factor of Artificial Intelligence for Retailers
The better companies in this area are doing two things. One is optin opped out, so that consumers have visi ity about what they're sharing and whether they want to be sharing that information. And then secondly, if you're collecting data from your customers, how are you using it in a way that's valuable to them? If the data collection feels entirely selfish, that it's only benefiting the company, i think we'll see customer backlash against that data collection.
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