The MASSIVE Shift in How We Buy Software, with Sam Senior
B2B Growth
00:00
What's Behind the Email Address?
We're seeing a similar shift in content that we're also seeing in software. What now is everywhere, ungated content, add value early and often,. Think more about essentially qualified pipeline being top of mind. We'll come back to damning demand because I like the mental image that that provides. But I'll tell you the change I'm seeing and then I want you to fill in some gaps as well.
Transcript
Play full episode
