Stop Selling and Start Leading - A Book Review

Stop selling and start leading is a book about how to make more sales. Research shows you can make more sales by abandoning sales behaviors buyers resist, says deb ocaso. One of the most notable surprises is that buyers want sellers to step into a role that's much more like a leadership roll. Buyers want us to take certain degree of leadership. They want us to guide them through their process,. At the same time, dignify them and bring them right along with us.