13min chapter

Positioning with April Dunford cover image

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

Positioning with April Dunford

CHAPTER

Transforming Customer Insights

This chapter explores the 'jobs to be done' research methodology, which helps companies understand customer needs and motivations. It emphasizes the importance of prioritizing specific customer segments and establishing relevant KPIs for authentic growth, moving away from traditional funnel metrics. Additionally, the chapter discusses the significance of the 'voice of customer' in both B2B and consumer contexts, and the evolving role of AI in enhancing customer journey mapping.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode